Lolita is the name of a street fashion inspired by Victorian and Rococo era styles. Originating from Japan, lolita fashion has spread worldwide and has many substyles: sweet, gothic, classic, and more.

As with any place, there are many styles of street fashion in Japan. Some of these styles are extreme and avant-garde, while some are more tame. Many different styles fit into the general "Japanese Street Fashion" category.

Lolita Collective focuses on lolita style but also includes otome, l'arme, and decora among others. Our collections feature items that can fit a range of styles so anyone can put together a unique look they love.